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 Marketing

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You are here: Home / Archives for Marketing

Banner Werbung wächst weiter

22. März 2010 By Leave a Comment

Online-Werbung ist das viertgrößte Werbemedium. Elf Jahre nach der Erfindung des Banners gilt: Online-Marketing ist die am schnellsten wachsende Werbeform. 2,5 Milliarden Euro Werbeumsatz in Deutschland und damit 33 % Wachstum im Vergleich zum Vorjahr prognostiziert der Bundesverband Digitale Wirtschaft (BVDW) allein für das Jahr 2007.

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Filed Under: Internet, Marketing Tagged With: ,

Die Zukunft der Tageszeitung

17. März 2009 By Leave a Comment

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Die „New York Times“ setzte mit ihrer Web-Ausgabe jahrelang Trends und Standards. Um mehr Leser im Netz zu erreichen, will die renommierte Zeitung radikal neue Wege gehen. Im Online Publishing könnte schon bald nichts mehr sein wie es vorher war.

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Filed Under: Internet, Marketing

Die Search Engine Revolution

14. September 2008 By Leave a Comment

Die Internet-Suche über Services wie Google oder Yahoo! ist die folgenreichste Entwicklung für die gesamte Marketing-Branche innerhalb der letzten 10 Jahre. Das ist die mehrheitliche Meinung von 350 internationalen Führungskräften aus den Bereichen Marketing, PR, Vertrieb und Geschäftsführung.

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Filed Under: Internet, Marketing, Studien

Das Fernseh-Programm? Zum gähnen

15. Juni 2008 By Leave a Comment

Junge TV-Zuschauer wandern ins Internet ab. Junge Zuschauer wenden sich ab vom Antennen-, Kabel- und Satelliten-Fernsehen. Diese Entwicklung bestätigt eine Umfrage des Managementberatungs-, Technologie- und Outsourcing-Dienstleisters Accenture.

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Filed Under: Aktuell, Internet, Marketing Tagged With: ,

Online-Werbung wächst rekordverdächtig

15. Juni 2008 By Leave a Comment

Europa ist den USA auf den Fersen. 2007 hat das Gesamtvolumen der Online-Werbung in Europa um 40% auf 11,2 Mrd Euro zugelegt. Damit ist Europa den USA dicht auf den Fersen: Der Online-Markt wuchs dort im gleichen Zeitraum um 26% auf 14,5 Mrd Euro.

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Filed Under: Aktuell, Internet, Marketing Tagged With: ,

Tschüs billig: Bio und Exklusivität im Trend

24. Mai 2008 By Leave a Comment

bioclusiv.jpg

Orientierung, Nachhaltigkeit, Exklusivität und Gemeinschaft sind die großen Themen in der Werbesprache – so die Quintessenz der Studie „Werbetrends 2008“, die Slogans.de und Trendbüro nun vorgelegt haben.

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Filed Under: Aktuell, Marketing, Studien

Anzeigen mit Geschmack

18. April 2008 By Leave a Comment

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Statt „Cratch and Sniff“ – „Peel and Taste“. Nach der Duftprobe in der Zeitungsanzeige kommt jetzt die Geschmacksprobe: Anzeigen die genau so schmecken, wie das beworbene Produkt. In diesem Fall ein Traubensaft.

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Filed Under: Aktuell, Marketing

Die Zukunft der Tageszeitung

19. März 2008 By Leave a Comment

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Das Internet sorgt weiterhin für dramatische Veränderungen in der Medienbranche. BBC News stellte in der vergangenen Woche ihr neues Online-Newsportal vor und zeigt wohin der Trend geht.

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Filed Under: Aktuell, Marketing

Das Internet hat gerade erst begonnen

15. Oktober 2007 By Leave a Comment

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Internet, Web 2.0 und User Generated Content sind die geflügelten Worte des vergangenen Jahres. „Time“ hat Ende 2006 konsequenterweise den „User“ zum Mann des Jahres erklärt. Tatsächlich hat dadurch auch ein Paradigmenwechsel im Marketing stattgefunden.

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Filed Under: Marketing

Eine neuere Art von Media

28. August 2007 By Leave a Comment

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Google wird nun endgültig zum Medienhaus der Zukunft. Man plant in den nächsten Tagen neben Text-Anzeigen, Banner und Flash-Animationen auch Videos als Werbemittel bei Google AdWords zuzulassen.

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Filed Under: Marketing
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